Advertising and Public Relations Management MSc
- Tution Fees : £17,950
- Course Duration : 1 year
- Academic Course Level : Postgraduate
- Location : Leicester
- Scholarship : Up To 2000
Available Options
Academic Requirement:
De Montfort University (DMU), nestled in the heart of Leicester, offers a rich array of academic programs renowned for their quality and diversity. While specific entry requirements vary by course, DMU upholds stringent academic standards across all disciplines. Detailed information on these requirements can be found on the university's individual course pages, facilitating a transparent and accessible application process for prospective students.
Moreover, DMU recognizes the global nature of its student body and implements country-specific general academic entry requirements. These criteria are carefully tailored to accommodate the educational backgrounds of individuals from diverse nations, fostering an inclusive and enriching learning environment.
With modern, well-equipped campuses strategically positioned to enhance the student experience, DMU provides state-of-the-art facilities including advanced laboratories, extensive libraries, and vibrant recreational spaces.
Furthermore, DMU is committed to supporting its graduates beyond graduation, offering comprehensive post-graduation support services such as career counseling, networking opportunities, and access to an extensive alumni network. This holistic approach to education ensures that DMU students not only excel academically but also seamlessly transition into successful professional endeavors, solidifying the university's reputation as a hub of academic excellence and career development.
English Language Requirements:
Undergraduate Courses:
1) IELTS:
- 6.0 for Art and Design, Business, Computing and Engineering courses.
- 6.5 for Law courses.
- 6.0-6.5 for Humanities and Media courses.
- 6.5-7.5 for Science courses.
Postgraduate Courses:
1) IELTS:
- IELTS 6.0 for Business and Computing courses
- IELTS 6.0-6.5 for Art, Design and Engineering courses
- IELTS 6.5 for Humanities, Media, Law and Science courses
Note: Please look at individual course requirements before proceeding.
| Conditional Offer | Unconditional Offer | CAS |
|---|---|---|
| 7-10 Weeks | 1 Week | 1 Week |
| Entry requirements | |
Minimum of 65% average in your four best subjects (excluding Hindi) in Standard 12. We may also check your standard 10 results in English and Maths. or International Baccalaureate: 32+ Points 2nd year - 3rd year Undergraduate: Entry to year 2 or 3 may be possible. You will need to supply detailed information including courses taken, grades achieved, syllabus and a grading guide. IELTS: 6.0 (English waiver applicable based on MOI) *This courses require a portfolio |
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| Course Modules | |
| This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career. The content of the modules reflects the changing marketing landscape. For example, developments in social and digital media are embedded throughout the programme and are integral to certain modules such as Direct and Digital Marketing, Strategic e-Marketing and New Media Perspectives. Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Core modules Marketing Theory and Practice - an introduction to the key areas of marketing, building the foundation for further study – this module is for students who have not studied marketing before. Managing Advertising and Communications - provides a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns. Social Media Strategy - examines the nature and evolution of the social media landscape as well as the implications of emerging and convergent social and mobile technologies for marketing strategy. Students will be guided to critically evaluate a range of theoretical frameworks that can be used to explain and utilise social media Marketing Research in Practice - shows how marketing decision making is supported by detailed marketing information and the techniques employed to gather and assess that information. Brand PR - focuses on the use of Marketing PR at brand level. It concentrates on the use of PR techniques to build and promote brands. You will develop a critical understanding of Marketing and PR theories and practice and examine how they integrate with other promotional techniques. Research Methods for Marketers – develops research and analysis skills for an in-depth understanding of markets in preparation for the marketing analysis project. The following are typical of the elective modules offered: Advanced Marketing Analytics Creative Brand Strategy Direct and Digital Marketing Strategic e-marketing During the final semester you will complete a: Dissertation: provides an invaluable opportunity to work in depth on a particular aspect of an international business and entrepreneurship topic of your choice. The topics of the dissertation are chosen in line with your interests and preferences, but mainly look at application of management theory to small firms. OR Business Research Project (BRP): is an individual enterprise consultancy project that serves as a commercially and employability relevant experience. The BRP is a live project where you gain a guaranteed business consultancy experience and are able to use your learned skills to make a genuine impact and benefit for a company. Note: All modules are subject to change in order to keep content current. |