International Marketing Management MSc
- Tution Fees : £20,050
- Course Duration : 1 Year
- Academic Course Level : Postgraduate
- Location : Coventry Campus
- Scholarship : Contact For Scholarship
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- General Entry Requirement
- General English Requirement
- Time Line
- Course Specification
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Academic Requirement:
Undergraduate Courses:
- Standard XII: Overall average of 56%.
Postgraduate Courses:
- 1) Bachelor's Degree (3 Years): 60% or, more.
- 2) Bachelor's Degree (4 Years): 55% or, more.
English Language Requirements:
Undergraduate Courses:
- 1) English Waiver: 60% In 12th English (From Central Boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala)
- 2) IELTS: 6.0 overall no band less than 5.5
- 3) PTE: 65 overall no band less than 59
- 4) TOEFL: 79 overall no band less than 18
Postgraduate Courses:
- 1) English Waiver: 65 % In 12th English (Central Boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala)
- 2) IELTS: 6.5 overall no band less than 5.5
- 3) PTE: 71 overall no band less than 59
- 4) TOEFL: 88 overall no band less than 19
(Note: Please look at individual course requirements before proceeding.)
Conditional Offer | CAS |
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9 working days | 10 working Day |
Entry requirements | |
Applicants should hold a good honors degree 2.2 or above in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis. English as a Foreign Language: This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required. |
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Course Modules | |
Marketing, Strategy, Planning, and Control Digital Marketing Strategy Service Operations International Brand Management Consumer Behaviour Marketing Communications Marketing Metrics Global Marketing Global Professional Development - Consultancy *Internships as part of the Postgraduate Dissertation/Consultancy Project module are subject to availability and a competitive application process, |
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Career Prospects | |
This course has been designed with employability in mind, offering students the opportunity to apply for an industry-based internship or opportunity to study a traditional dissertation, to help them better understand how international marketing fits into the efforts of real businesses. The international focus of the course, fostered by international teaching staff and student body, international case studies, and the opportunity for international experiences, also provides students with the opportunity to stand out from the crowd of graduates entering the increasingly globalized marketing profession. The course also aims to develop your critical understanding, interpretation, and application of data and the implications on marketing decision making and budget planning, key focus areas within modern marketing The course will encourage the early researcher and the student wishing to progress to PhD study |