Digital Marketing Management - BA (Hons) Degree
- Tution Fees : £16,000
- Course Duration : 3 Years
- Academic Course Level : Undergraduate
- Location : Llandaff Campus
- Scholarship : 1200
Available Options
| Course | Entry Requirements |
|---|---|
| Foundation Courses | The equivalent of 5 GCSEs (Grade C and above) to include Maths and English |
| Undergraduate Courses | Applicants for undergraduate studies within school of management must apply through UCAS Students with good grades in their Polytechnic / College of Technology Diploma (3- to 4-years in duration). or students with good grades in their Indian Certificate of Education - awarded on completion of Standard X and who have completed a recognized Foundation Course. or students with good grades in their Higher Secondary School Certificates - Indian School Certificate (ISC) / Intermediate Certificate / Higher School Certificate / Higher Secondary Certificate / All India Senior School Certificate / Pre-University Course - awarded on completion of Standard XII |
| Postgraduate Courses | Students with the following qualifications from a recognized institution in India: Bachelor of Arts / Science (Honours / Special degree). or Bachelor of Arts / Science / Commerce. or Bachelor degree in professional subjects. or Bachelor of Science (Engineering). or Bachelor of Engineering / Technology. or Bachelor of Law (LLB). or Bachelor of Education (4 years integrated programme) Master of Engineering or Technology. or Master of Philosophy. or Master's degree. or Post-graduate Diploma in Management. or Master of Arts / Science / Commerce. or Postgraduate Diploma. or Students with a Bachelor degree from a recognized institution in the UK. |
| Course Level | IELTS |
|---|---|
| Foundation Course | 4.5 overall with no sub score lower than 4.0 |
| Undergraduate Course | 6.0 overall* with no sub score lower than 5.5 |
| Postgraduate Course | 6.0 overall* with no sub score lower than 5.5 |
| Conditional Offer | Unconditional Offer | CAS |
|---|---|---|
| 2 Weeks | 1 Week | 3 Days |
| Entry requirements | |
Five GCSE passes including English Language and Mathematics* at grade C or above , plus 112 points from at least two A levels (or equivalent). at least an IELTS 6.0 standard or equivalent |
|
| Course Modules | |
Year One: Students follow 120 credits of core modules: Introduction to Digital Marketing (20) Digital Media for Marketers (20) Building the Web (20) Fundamentals of Information’s Systems (20) Finance for Managers (20) Foundations of Law (20) Year Two: Core modules: Digital Consumers, Culture and Commerce inc the Digital Consumer (20) Integrated Digital Marketing Communications inc Digital Promotional Campaigns (20) Digital Analytics – Web, Mobile, Marketing and Digital (20) Search Marketing: Content, SEO & PPC (20) Marketing Research Methods (20) Option modules: Mobile and Social Marketing (20) Sports, Events and Sponsorship Marketing (20) Managing Marketing Performance (20) Year three: Core modules: International and Global Marketing in a Digital World (20) Content, Copyright and Creativity (20) Relationship Management for Account Managers (20) |