MA Luxury Brand Management with Advanced Practice

1. Minimum 2:2 (second class) honours degree or equivalent from a recognised university in any subject
   
2. IELTS 6.5 (or above) with no single element below 5.5 or equivalent.

Core Module:

LD7021 - Luxury Brand Management:

In studying this module you will learn about the concept, application, marketing and management of luxury brands in relation to contemporary global brand markets, production and consumption patterns. The module combines critical, conceptual, applied and strategic approaches to the subject and practice of luxury brand management, communication and advertising, establishing consumer loyalty, and distribution.

Additionally, you will critically engage with luxury brands across numerous platforms. Finally, you will analyse luxury brands and their strategic management within a contemporary global context and gain an understanding of their marketing and consumption within comparative international markets.

LD7022 - Luxury Brand Value:

The module develops a theoretical exploration of what is value within a Luxury Brand as a key component of the global luxury goods marketplace. It will explore value in global luxury brand management across the spectrum of design, consumer experience and global marketing. This will involve a critical investigation of ‘value’ in luxury brands and their relationship between linking product, communication and marketing through management.

LD7023 -  Luxury Industry Project:

This module provides you with a critical understanding of luxury brand management in the context of contemporary theories, practices, trends and work patterns that have developed within the luxury consumer goods sector. Initial lectures examine issues such as the context of the luxury consumer goods industries, the characteristics of luxury brand products, the day to day issues of the luxury industries with a specific focus on the political economy of luxury brands, the role of audiences in consuming luxury products and the main trends in the luxury consumer goods industries.

The project then involves a case study in the luxury consumer goods industry. You are set an industry related brief to work as part of a live project with a luxury brand company.

LD7002 - Design Process:

You will learn concepts, methods and principles aligned with three knowledge portfolios: action research and reflective practice, cross cultural collaboration, innovation and enterprise. You will learn about action research methods and will build your own action research process models and recording templates that you will apply in practice to facilitate your development as a reflective practitioner.  You will also learn about theories of enterprise and innovation and will apply this knowledge by exploring business models and intellectual property.