Advertising and Marketing Communications BSc (Hons)
- Tution Fees : £15,500
- Course Duration : 3 Years
- Academic Course Level : Undergraduate
- Location : Luton Campus
- Scholarship : 1000
Available Options
Academic Entry Requirements:
Undergraduate Courses:
To apply for a place on an undergraduate course (BA/BSc) you need to have completed your high school education (12 years) and have a pass equivalent to two UK A-level passes, and have the required English language qualification.
Postgraduate Courses:
The normal entry requirements for postgraduate degrees (MA/MSc/MBA/LLM) are a good honours degree, or equivalent qualification, in an appropriate subject from a recognised university or HE institution. We also consider candidates with other relevant qualifications and individuals with appropriate work experience.
(Note: Please look at individual entry requirements before proceeding.)
English Language Requirements:
Undergraduate Courses:
- 1) IELTS: Overall 6.0 with minimum 5.5 in each element
- 2) TOEFL iBT: Overall 72 with Listening: 17, Reading: 18, Speaking: 20, Writing: 17
- 3) PTE: Overall 59 with minimum 59 in each element
- 4) LanguageCert (SELT): Minimum 33 in each skill
Postgraduate Courses:
- 1) IELTS: Overall 6.0 with minimum 5.5 in each element
- 2) TOEFL iBT: Overall 72 with Listening: 17, Reading: 18, Speaking: 20, Writing: 17
- 3) PTE: Overall 59 with minimum 59 in each element
- 4) LanguageCert (SELT): Minimum 33 in each skill
(Note: Please look at individual entry requirements before proceeding.)
| Conditional Offer | Unconditional Offer | CAS |
|---|---|---|
| 4 Days | 2 Days | 3 Days |
| Entry requirements | |
To apply for a place on an undergraduate course (BA/BSc) you need to have completed your high school education (12 years) and have a pass equivalent to two UK A level passes, and have the required English language qualification.Successfully pass Year 12 with overall average marks of 60% or above Additional course requirements if any (see Faculty Course Requirements). overall score of 6.0 with minimum 5.5 in each element. |
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| Course Modules | |
Units for Year 1 for Academic Year October start Tbc BSS Business Practice Explored Luton C Sem 1 30 tbc Principles of Marketing Luton C Sem 1 15 tbc Experiential Marketing Luton C Sem 1 15 Tbc BSS Using Data to Build Business Practice Luton C Sem 2 30 tbc Consumer Behaviour Luton C Sem 2 15 tbc Introduction to Digital Marketing and Analytics Luton C Sem 2 15 February start Tbc BSS Using Data to Build Business Practice Luton C Sem 2 30 tbc Consumer Behaviour Luton C Sem 2 15 tbc Introduction to Digital Marketing and Analytics Luton C Sem 2 15 Tbc BSS Business Practice Explored Luton C Sem 3 30 tbc Principles of Marketing Luton C Sem 3 15 tbc Experiential Marketing Luton C Sem 3 15 Units for Year 2 for Academic Year MAR021-2 Marketing Communications in the Digital Age Luton C Sem 1 30 tbc Account and Media Planning Luton C Sem 1 15 Tbc BSS Career in Practice Luton C Sem 1 15 Tbc BSS Strategy and Innovation Luton C Sem 2 30 MAR018-2 Creative Advertising and Copywriting Luton C Sem 2 15 MAR016-2 Brand Management Luton C Sem 2 15 Units for Year 3 for Academic Year Professional Practice Year Luton O TY tbc Topical Marketing Communications Practice Luton C Sem 1 30 Tbc bespoke Preparation for the Specialist Research Project Luton C Sem 1 15 Tbc BSS Continuing Professional Development Luton C Sem 1 15 Tbc bespoke Specialist Research Project Luton C Sem 2 30 MAR013-3 Digital Communications Strategy Luton C Sem 2 15 tbc Marketing Ethics and CSR Luton C Sem 2 15 |